ABOUT Julian Roberts

Coaching high performing leaders, athletes and teams
with extreme ambitions.

Julian will encourage you, challenge your bullshit, and push you to go beyond what you believe is possible - why go for gold when you can go for platinum?

He won’t judge you but he is straight talking and will hold you to account.

Julian is a master at co-creating what may seem to others as impossible, unrealistic goals. Helping you to break the boundaries excites him, whether that’s helping you grow your business to X million pounds or even attempting to set a new world record.

You see, since early on in Julian's career he had the ability for seeing the potential and what’s possible for every human being, from the child he fosters to the leaders he unleashes.

He believes in you, has confidence in you, will jump in with you, get alongside you, and serve you with 100% of his being.

Julian’s coaching is not for the feint hearted. It’s for the lionhearted.

If this sounds like you, have a conversation with Julian.

The values we work to with all of our clients.


To create thriving organisations, you need to have the courage to do what only a few are willing to do. We strive to help clients and partners to find success from within.


Illuminating what we need to know and providing clarity of thought for purposeful actions. Working alongside our clients to help reveal the visions of the future.


We want to be an organisation that challenges the status quo, challenges our and your thinking and ultimately with the purpose of helping organisations thrive. Our conversations come from a place of honesty and integrity as we challenge our clients.


We must endeavour to use our imagination in how we go about our business. We want to help our clients form something new and somehow valuable to them.

Qualifications & Memberships
  • Northumbria University, MSc Psychology (2020-2022)

  • ILM, UK, Level 7 certificate in Executive Coaching & Mentoring (2019)

  • NLP World, Brighton, NLP Certified Practitioner (2019)

  • The Coaching Academy, London, DiSC psychometric test practitioner (2019)

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  • University of West of England, Bristol, Masters level in Advanced Executive Coaching (2018-19)

  • University of Reading, Reading, Pathobiology degree (1994)

  • Member of the International Coaching Federation (ICF)

  • Professional member of the Association for NLP (ANLP)