Passionate About Unlocking Leadership Potential

I'm an ICF trained Executive and Leadership Coach with a background in commercial & sales, I has a passion for food, business and people. I have held several senior strategic commercial positions from global multinational corporations including Heinz, Yoplait and Johnson & Johnson to family run businesses and managed global brands to specialist/licensed brands.

Commercially astute with strong negotiation and leadership skills along with a proven track record within the UK and International sectors. He has extensive ‘hands on’ experience in strategic business development and proven record of achievement in rapidly changing organisations.


After 20 years of success in the business world, I realised I valued watching one of my direct reports win, more than winning business myself. My core driver is and has been the desire to unlock another’s potential.






I loves working with people and watching them achieve what they can’t yet see but deep down really want. So, in 2018, I pivoted into Executive Leadership Coaching to formally learn techniques I could use to replicate for others what I was already doing. As a result, my self-awareness increased. I realised, too, I had limiting beliefs to address. When I finished with the process, my clarity, my purpose, and path were clear.


I have a real passion for senior and emerging leaders in organisations.

Qualifications & Memberships
  • Northumbria University, MSc Psychology (2020-2022)

  • ILM, UK, Level 7 certificate in Executive Coaching & Mentoring (2019)

  • NLP World, Brighton, NLP Certified Practitioner (2019)

  • The Coaching Academy, London, DiSC psychometric test practitioner (2019)

  • University of West of England, Bristol, Masters level in Advanced Executive Coaching (2018-19)

  • University of Reading, Reading, Pathobiology degree (1994)

  • Member of the International Coaching Federation (ICF)

  • Professional member of the Association for NLP (ANLP)

Contact me

​Tel: +44 (0) 7411 019653​

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